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FMCG Manufacturing National April 6, 2023

SillanWali Sugar Mills

SW Sugar Mills Limited was incorporated in 1986. The mill focus is on manufacturing high food grade refined white sugar. Located in Central Punjab, SWSML has state-of-the-art plant equipped with baggase-based boilers. We extract a plenitude quantity of by-products from the sugar production process; bagasse, molasses and press mud. Our mission is to produce sugar that is pure, natural, and delicious, while also protecting and preserving the environment and resources that make our business possible.

Task

SW Sugar Mills Limited, despite being incorporated in 1986 and achieving market leadership since 2021, lacked a professional digital presence to effectively communicate their value proposition to stakeholders. The company needed to showcase their state-of-the-art operations, sustainable practices, and innovative approaches in sugar manufacturing, including their pioneering work in Auto Mechanical Sowing in the Sargodha division thorugh Website.

Open Project
⬤ 01. Challenges

Bridging the Gap Between Industry Leadership and Digital Presence

SW Sugar Mills held a strong market position but lacked an online presence to match their industry stature. The absence of a professional website meant limited visibility for their achievements and innovations.

Their story of sustainability and pioneering agricultural technologies was not reaching potential partners, suppliers, or customers in an impactful way. Key differentiators were getting lost in generic communications.

The existing digital footprint failed to engage audiences, offer easy access to information, or create a lasting impression about their leadership in sugar manufacturing.

 

Without a modern, interactive platform, SW Sugar Mills missed opportunities to build trust, attract leads, and showcase their role as a progressive force in Pakistan’s sugar industry.

⬤ 02. Experience

Immersive On-Site Experience That Transformed the Brand’s Digital Presence

Our team visited SW Sugar Mills to document their operations, innovations, and sustainability efforts through high-quality visuals and content.

This authentic material was transformed into a modern, user-friendly website that strengthened their brand presence and credibility.

Color palette

/ Foundations
Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255
  

Magnetic Red

Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255
  

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255
  

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255
  

Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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