M.A. Chaudhry Ready-Mix (MAC), established in 2008, supplies high-quality ready-mix concrete across Islamabad’s construction sector, supporting large-scale projects with a commitment to international standards, local regulations, and socio-economic development.
Task
Develop a modern corporate website showcasing MAC’s services and credibility, and build an ERP system to streamline fleet, logistics, and order management.
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Strategy
Digital transformation, fleet automation, brand credibility, operational efficiency, scalable backend, user-centric workflows.
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Design
Minimalist UI, corporate branding, responsive design, intuitive dashboards, modern typography, clear navigation.
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Client
MAC – Construction & Ready-Mix Concrete.
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Platforms
Mobile, Desktop, Cloud, Responsive Web, ERP System
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Tags
automation, cloud integration, concrete, construction, corporate branding, digital transformation, ERP, fleet management, infrastructure, logistics, mobile-friendly, operations, project management, responsive design, scalability, UIUX, website development
⬤ 01. Challenges
Building SVS’s credible online presence while showcasing IT and industrial expertise to diverse clients.
Presenting SVS’s multi-sector expertise clearly without overwhelming visitors.
Balancing technical details with concise, user-friendly content was essential.
Building a professional website that establishes trust with government and enterprise clients. The design had to communicate credibility and reliability from first impression.
Ensuring smooth performance across mobile, desktop, and cloud platforms. Optimizing speed and responsiveness while keeping the corporate aesthetic intact.
Structuring content and navigation to highlight services, achievements, and contracts. Making key information easily accessible without cluttering the user experience.
⬤ 02. Experience
Collaborated with SVS to create a professional, scalable website highlighting their industry expertise and growth.
The website now enables clients to easily explore SVS’s IT and industrial solutions, government projects, and sector impact.
Visitors can easily navigate services, explore projects, and submit inquiries, improving engagement and lead generation across IT and industrial solutions.
| Primary #ED2323 | SCSS var $color-red | ◯ |
| R 0 G 122 B 255 |
Magnetic Red
| Beige #B87A1E | SCSS var $color-beige | ◯ |
| R 0 G 122 B 255 |
Golden Beige
| Grey #EFE8DC | SCSS var $color-grey | ◯ |
| R 0 G 122 B 255 |
Neutral Grey
| Black #ED2323 | SCSS var $color-black | ◯ |
| R 0 G 122 B 255 |
Moonlight Black
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typography
/ Scales
Typefase
Beatrice Regular
Usage
Headlines
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Typefase
Beatrice Regular
Usage
Headlines
With more than 16+ years of experience, our team has become a leader in digital design and innovations.
Typefase
Beatrice Regular
Usage
Headlines
⬤ 03. Mobile Experience
Putting our focus on
changing the way people
think of mobile experience.
Credits
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
Awards
Site of the Day
Oct 20, 2020
Mobile Excellence
Sep 25, 2020
FWA of the Day
Sep 23, 2020
Testimonials
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™

