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Office No 1A 1B Mezzanine Floor,
Kashmir Plaza, Jinnah Ave,
near Parade Ground Metro Station,
Block B G 6/3 Blue Area, 44000
Work Inquiries
support@albatrosstech.com
Ph: +92 51 8741111

ICL Global

ICL Global is a Pakistani professional services firm specializing in Tax, Accounting, and Consultancy, serving both national and international clients. The company delivers high-quality services through innovative management and expert knowledge, emphasizing integrity, confidentiality, and client-centric solutions.

Task

Design and develop a complete corporate website that highlights ICL’s services (Financial, HR & Consultancy, Digital & IT), showcases team credibility, supports lead generation, and ensures responsive accessibility across devices.

  • Strategy

    Credibility-first UX, Service taxonomy clarity, Trust & values surfacing, Conversion-focused CTAs, Scannable content blocks, SEO foundations, Accessibility & performance

  • Design

    Clean corporate aesthetic, Modular service cards, Value badges (TRUST), Hero section with clear CTA, Iconography for sub-services, Sectioned narrative (Why Us, Mission, Team), High-contrast typography

  • Client

    ICL Global

  • Platforms

    Mobile web, Desktop web, Cloud-hosted CMS, Secure contact workflows, Accessibility-compliant interface

  • Tags

    #AlbatrossTech, #beverageindustry, #brandidentity, #branding, #brandstrategy

Open Project
⬤ 01. Challenges

Translating comprehensive services into a clear, trustworthy, and navigable website for diverse national and international clients.

Structuring ICL’s extensive range of services into a clear, navigable website that caters effectively to both national and international clients.

Emphasizing trust, professionalism, and confidentiality throughout the site while maintaining approachable, easy-to-understand content.

Enabling rapid content updates for evolving services and regulatory changes without affecting site performance or stability.

Ensuring consistent, seamless responsiveness and smooth functionality across desktop, mobile, and cloud-based platforms.

⬤ 02. Experience

Partnered with ICL Global to craft a professional, trust-focused website showcasing their services, values, and expertise.

Worked closely with ICL Global to design and develop a modern corporate website that clearly presents their Tax, Accounting, and Consultancy services. The platform emphasizes trust, professionalism, and accessibility for both national and international clients.

The website guides users through service offerings, industry coverage, and team credentials, while streamlined contact workflows and prominent CTAs ensure easy lead generation and enhanced user experience.

Color palette

/ Foundations
Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255
  

Magnetic Red

Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255
  

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255
  

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255
  

Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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