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Office No 1A 1B Mezzanine Floor,
Kashmir Plaza, Jinnah Ave,
near Parade Ground Metro Station,
Block B G 6/3 Blue Area, 44000
Work Inquiries
support@albatrosstech.com
Ph: +92 51 8741111

Haidri Bevrages

Haidri Beverages Pvt Ltd is o0ne of the largest franchises of PepsiCo based in Islamabad operating for more than 40 years, we are committed to delivering quality products that cater to various palates and lifestyles nationwide; from refreshing soft drinks and energizing blends to nutritious options, each sip tells a story of craftsmanship and creativity.

Task

Unifying Haidri’s diverse product brands into one cohesive, visually striking website was our main challenge—overcome through modular design, individualized imagery, and seamless, brand-consistent storytelling across all beverages.

Open Project
⬤ 01. Challenges

Unifying Haidri Beverages diverse brand portfolio into apremium digital platform without losing each brand’s unique identity.

The main challenge was merging individuality with brand cohesion creating a unified, premium digital presence that could showcase diverse products effectively while maintaining a professional image.

The previous website did not align with modern food & beverage industry trends, resulting in a less impactful first impression for customers and partners.

There was no effective way to communicate each brand’s unique story, heritage, and positioning reducing opportunities for deeper customer engagement.

Haidri Beverages needed a modern, mobile-friendly platform to showcase its brands, as the old site lacked appeal, responsiveness, and easy navigation.

⬤ 02. Experience

Partnered with Haidri Beverages to create a modern digital platform showcasing their brand diversity.

We partnered with Haidri Beverages to modernize their online presence, creating a cohesive platform that highlights their diverse range of iconic brands.

Our team blended design innovation with technical precision, delivering a website that reflects their market leadership and enhances customer engagement.

Color palette

/ Foundations
Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255
  

Magnetic Red

Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255
  

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255
  

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255
  

Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

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Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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