ICL Global is a Pakistani professional services firm specializing in Tax, Accounting, and Consultancy, serving both national and international clients. The company delivers high-quality services through innovative management and expert knowledge, emphasizing integrity, confidentiality, and client-centric solutions.
Task
Design and develop a complete corporate website that highlights ICL’s services (Financial, HR & Consultancy, Digital & IT), showcases team credibility, supports lead generation, and ensures responsive accessibility across devices.
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Strategy
Credibility-first UX, Service taxonomy clarity, Trust & values surfacing, Conversion-focused CTAs, Scannable content blocks, SEO foundations, Accessibility & performance
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Design
Clean corporate aesthetic, Modular service cards, Value badges (TRUST), Hero section with clear CTA, Iconography for sub-services, Sectioned narrative (Why Us, Mission, Team), High-contrast typography
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Client
ICL Global
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Platforms
Mobile web, Desktop web, Cloud-hosted CMS, Secure contact workflows, Accessibility-compliant interface
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Tags
#AlbatrossTech, #beverageindustry, #brandidentity, #branding, #brandstrategy
⬤ 01. Challenges
Translating comprehensive services into a clear, trustworthy, and navigable website for diverse national and international clients.
Structuring ICL’s extensive range of services into a clear, navigable website that caters effectively to both national and international clients.
Emphasizing trust, professionalism, and confidentiality throughout the site while maintaining approachable, easy-to-understand content.
Enabling rapid content updates for evolving services and regulatory changes without affecting site performance or stability.
Ensuring consistent, seamless responsiveness and smooth functionality across desktop, mobile, and cloud-based platforms.
⬤ 02. Experience
Partnered with ICL Global to craft a professional, trust-focused website showcasing their services, values, and expertise.
Worked closely with ICL Global to design and develop a modern corporate website that clearly presents their Tax, Accounting, and Consultancy services. The platform emphasizes trust, professionalism, and accessibility for both national and international clients.
The website guides users through service offerings, industry coverage, and team credentials, while streamlined contact workflows and prominent CTAs ensure easy lead generation and enhanced user experience.
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Magnetic Red
| Beige #B87A1E | SCSS var $color-beige | ◯ |
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Golden Beige
| Grey #EFE8DC | SCSS var $color-grey | ◯ |
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Neutral Grey
| Black #ED2323 | SCSS var $color-black | ◯ |
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Moonlight Black
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typography
/ Scales
Typefase
Beatrice Regular
Usage
Headlines
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Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.
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Typefase
Beatrice Regular
Usage
Headlines
With more than 16+ years of experience, our team has become a leader in digital design and innovations.
Typefase
Beatrice Regular
Usage
Headlines
⬤ 03. Mobile Experience
Putting our focus on
changing the way people
think of mobile experience.
Credits
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
Awards
Site of the Day
Oct 20, 2020
Mobile Excellence
Sep 25, 2020
FWA of the Day
Sep 23, 2020
Testimonials
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™

